Does your website reach the intended audience?

All marketing and advertising seek to target:
  • the right products
  • to the right audience
  • at the right time
making and buy decision as soon as possible.  Most online ads aren't matched to you as an individual, but to data categories such as demographics, interest groups, location, or online behavior.

Researching your market involves more than merely approaching a consumer qualitatively with a "pencil and a survey...asking 'can you please fill this out'. Then totalling the 'I agree' and 'I disagree.'  Good marketing involves understanding the substance of demographic and psychographic information of your customers. 

An integrated marketing communication plan is essential to reach your audience.  Some potential marketing methodologies may include:
  • trust email marketing
  • geoIP site coding
  • targeted opt-in marketing
  • selected geographic ad placement
  • affiliate advertising strategies
  • cloud advertising