6930 Verde Vista Dr.
Rockford, Michigan 49341
phone: (616) 884-5341
My objective is to serve an organization and assist with growth, branding and new market development through Internet Marketing. My goal is to help the organization prosper for the benefit of their customers, the team, the stakeholders, and the community. My skills are both wide and deep with over 25 years as an internet evangelist, entrepreneur, content developer, marketing professional, consultant and technologist.
Best Practices SEO/SEM Techniques
Content Development (Written word, image, video)
Keyword Analysis & Meta Tag Management
Newsletter Development & Management
Google Analytics, Google Ad Words & PPC
A/B Test Development & Analysis
Keyword research, analysis & analytics reporting
Newsletter & Email Outbound Messaging
eCommerce Promotion & Management
Social Media: Facebook, LinkedIn, Google+, YouTube, etc.
Web Design & Development
CMS Expert (Word Press & Joomla)
Rich Media (audio, video, screencasting)
Learning Management Systems (multiple)
Online Ad Serving (e.g. OpenX.org)
Tools: CSS & HTML
Sales & Marketing
Sales Material & Collateral Development
Sales Plan Development & Management
Competitive Analysis (online & offline)
Team Management, Market Planning & Analysis
Channel Development & Reseller Management
Advertising Placement (Radio, TV, Print, Web)
Productivity Tool Skills
Project Management, Years of Experience in
PowerPoint, Word, Excel, OpenOffice Suite, SmartDraw
(visio-clone), Adobe, GIMP (photoshop clone), others
2007 – Present Grace Host (dot) Net Rockford, MI
Worked within various vertical sites/industries with complete Internet Marketing responsibilities. These included page one SERP content techniques, News Letter Marketing, Action Oriented landing pages, Split Testing, Pay Per Click Methodologies. In addition, developed portals for B2B companies, eCommerce sites, and Learning Management systems.
Helped create an Internet Advertising campaign for a Hot Tub Manufacturer resulting in over $5MM in additional net sales, Created content campaigns that generated bottom line dollars through a monitored Request For Quote system.
Managed Newsletter campaigns, Social Networking Sites, provided page one SEO/SERP ranking, traffic analysis, affiliate development and advanced site optimization.
Worked freelance for many companies to build, manage, market, and optimize websites. Some of these include West Michigan Christian News, Nordic Hot Tubs, American Systems Registrar, and many others.
2005 – 2007 The Stable Group, Inc. Comstock Park, MI
Marketing Consultant & Application Architect
Responsible for product positioning, marketing, and channel development. Designed an integrated application between a CMS based website, smart phone and GPS navigation technology. The system sent work orders and routing to property contractor’s smart phones, routed them to their destination then transmitted work results and job photos back to the web application.
2001 – 2005 Various Consulting Engagements
Project management and consulting with Comtech (Herndon Virginia) and the federal government for network security, VPN and remote access network services. Provided product marketing with Cybernet (Grand Rapids Michigan). Employed to develop network management, data center and managed service product offerings.
1998 – 2001 Mutual Information Exchange, Inc. Kentwood, MI
Managed product teams to develop an online back up solution (similar to Carbonite or Mozy), a content management system, and learning management software. Responsibilities included product design, sales documentation, architecture, business planning, sales support, channel management, organizational structure, requirements definitions and financial reporting.
1995 – 1998 The Iserv Company Kentwood, MI
President & CEO
Iserv was started as a dial-up & dedicated line Internet Service Provider (ISP). It grew from about 50 customers in June of 1995 to over 30,000 desktops by 1998. Iserv was a profitable company every year with revenues doubling annually. It became a multi-million dollar operation within three years with a return on investment surpassing 1,200%. During that time my contributions included business start up management, product positioning, website content, branding, marketing, organizational development, and sales.
Awarded the 1998 Entrepreneur of the Year Award by Northwood University.
1989 – 1997 Corporate Information Systems, Inc. Grand Rapids, MI
President & CEO
CIS developed a document management system on then state-of-the-art software and hardware. At CIS, I developed the product's initial release, created an international reseller network, created sales documentation and technical documentation, grew sales within the banking, healthcare and manufacturing industries, provided direct sales, and moved the product to an online service.
1986 – 1989 GeneSys Data Technologies, Inc. Hunt Valley, MD
GDT was a developer of advanced imaging and document management systems. While there, I helped developed sales material, product demonstrations, & pricing plans for their reseller network, provided technical sales support and helped create documentation and sales literature.
1983 – 1986 Texas Instruments Hunt Valley, MD
1977 – 1983 University of Wisconsin – Madison
Bachelor of Science Degree – Industrial Engineering
1998 Entrepreneur of the Year by Northwood University
Nominated for the Danforth Award in 1982 in Mathematical Psychology