making and buy decision as soon as possible. Most online ads aren't matched to you as an individual, but to data categories such as demographics, interest groups, location, or online behavior.
Researching your market involves more than merely approaching a consumer qualitatively with a "pencil and a survey...asking 'can you please fill this out'. Then totalling the 'I agree' and 'I disagree.' Good marketing involves understanding the substance of demographic and psychographic information of your customers.
An integrated marketing communication plan is essential to reach your audience. Some potential marketing methodologies may include: