Happy LandingsA landing page is the first page your visitors see. They can find it from: another site an email campaign another page on your site The purpose of the landing page is to do something read more buy sign up for your newsletter register on the site enter their information email address a comment a rating, etc... Must haves for an effective landing...

Are you trying to compete in the world? More, Faster, Hurry Up, Compete If you need a website designer or web administrator, what should you look for? Everything is moving faster and faster and it is hard to keep pace. So you outsource and contract. Accounting, janitorial, website design, development, ... you name it you can outsource anything.

Who is Matt Cutts? First peel off to wikipedia to see he is a co-inventor of Google's Page Rank (Click Here (http://en.wikipedia.org/wiki/Matt_Cutts)). If you are reading all those blogs, free, paid-for, and newsletters about how to get ranked in 24 hours on Google - if you want a quick fix to page rank - if your site lacks visibility Read what he says about sculpting or finageling page rank...

There are many articles out there about paid directory listings. The articles that promote them typically have links to those directory. And the cynic in me notices those links are affiliate links... Many articles discuss paid directory submission and most agree there is a trend away from these. The two most popular directories mentioned are Yahoo and Best of the Web. Yahoo charges about $300/year, and Best of the Web is one time charge of $250. Did you know that Google uses a directory called dmoz.org to help rank sites? This is a free directory service. It is interesting they didn't mention that paying for a Google Ad Word campaign may result in equal or better placement than paying Yahoo. It is a matter of cost vs revenue. What does your site/domain bring in versus what is the cost of directory submission. The cost for submitting to Yahoo and BOTW is $550; what are the alternatives? For the regular parked domain strategy, this may be high. For a domain oriented business or ecommerce site it may make sense. But remember,

Reciprocol LinksIn two words - don't bother. They used to be important and played a significant role. Today, however, fewer search engines use this technique. But if you want to use this method, the key to reciprocal links is very simple - relevance (or semantic congruence). If you trade links that are highly ranked AND they are relevant to your site, you get value. Be careful that the links returning are spider friendly. Buying LinksGoogle devalues these links. They may even penalizing your site for selling links. Many major and local online newspapers sell text links, and nobody seems to get hurt for it because the publications rank high PageRank. If you do try purchased links, find out how they are linking back. Be sure they are relevant to your site's content. And understand how their site is ranked by Google. Of course Google's policy could be altered anytime, so be warned.

Search Engine Optimization is Required Most businesses understand search engine optimisation or SEO is a mandatory component of a website and overall business strategy. Today nobody dismisses the value of search engine optimization. The purpose of search engine optimization is to increase web traffic to a website from a search engine like Google or Yahoo. There are standard (aka simple) methods that are not expensive and can be done by the owner - NO SEO EXPERT NEEDED. There are more comprehensve methods as well. The market is full of so called SEO specialists who are simply jumping on board after reading a book or two. To keep your SEO budget (if you have one) to a minimum, it is important to have a clear objective in mind before entering into a SEO contract.