 Search Engine Optimization is a never ending task
To "get it right" means to "keep doing it"
Search Engine's Goals:
- provide accurate, relevant, original and current information to their users
- improve their process making their search results better
- keep ahead of individuals trying to undermine their algorithms
To help organizations with their SEO requires continual research, and on going work (e.g. updates, new content, link back strategies, etc...). This section covers some of the areas within SEO I am working on...
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dding newsfeeds into your site improves relevancy when the feed's topic is related to your content. There are two main problems with including feed content published in your site.
Good SEO example (including content from an external source)
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Source - Often times newsfeed content is published as a wrapper-type display or as a frame. This content is not well received by Search Engines. Their search bots discount the relevancy because it doesn't originate from your site.
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Style - displaying RSS type newsfeed has formatting limitations.
There are, however, tools and techniques that can overcome both problems...
Good SEO - Newsfeeds in Content [SEO Skills] |
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Read more...
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You can read more of my SEO tips and hints at GraceHost.netClick a link below to read the full article.
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Landing Page Tips
Effective LandingsYour landing page is any page on your site a visitor is directed to, originating from:
another site
an email campaign
a page on your site
The purpose of the landing page is an action toward a goal. You want the visitor to
buy
sign up for your newsletter
register on the site
enter their information
email address
a comment
a rating
etc...
An effective landing page should have the following charateristics
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Reciprocal and Purchased Links
Reciprocol LinksIn two words - don't bother. They used to be important and played a significant role. Today, however, fewer search engines use this technique.
But if you want to use this method, the key to reciprocal links is very simple - relevance (or semantic congruence).
If you trade links that are highly ranked AND they are relevant to your site, you get value.
Be careful that the links returning are spider friendly.
Buying LinksGoogle devalues these links. They may even penalizing your site for selling links.
Many major and local online newspapers sell text links, and nobody seems to get hurt for it because the publications rank high PageRank.
If you do try purchased links, find out how they are linking back. Be sure they are relevant to your site's content. And understand how their site is ranked by Google.
Of course Google's policy could be altered anytime, so be warned.
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